The Diary of a CEO
by Steven Bartlett
Steven Bartlett’s The Diary of a CEO: The 33 Laws of Business and Life is far more than just a compilation of motivational phrases or generic entrepreneurial advice. This book, drawn from the insights of his widely popular podcast The Diary of a CEO, distills the lessons Bartlett has learned as a young, self-made millionaire and founder of the social media marketing company Social Chain. What sets this book apart is its blend of business acumen, deep psychological insight, and profound emotional vulnerability. It bridges the gap between personal growth and professional success in a way that feels both modern and timeless.
Overview of the Book
The Diary of a CEO is structured around 33 “laws” or principles, each rooted in Bartlett’s personal experiences, podcast guest interviews, and learnings from building and running a multimillion-pound business. The book is less of a memoir and more of a philosophical manual for living intentionally and successfully.
About the Author: Steven Bartlett
Born in Botswana and raised in the UK, Steven Bartlett is a self-made entrepreneur who dropped out of university at 18 and founded Social Chain, a multi-million dollar marketing agency. He became the youngest ever investor on the UK version of Dragons’ Den and has used his platform to champion entrepreneurship, personal growth, and mental health awareness. His podcast The Diary of a CEO has become a cultural phenomenon, with insights from some of the world's most successful individuals.
Book Structure
The book is divided into 33 chapters, each representing one "law" of success in business and life. These are not legalistic rules but philosophical truths and practical principles. Each chapter begins with an anecdote or idea and then dives into a detailed analysis followed by practical takeaways.
Key Themes and Laws
1. Clarity is the Eliminator of Anxiety
Bartlett explains that much of our anxiety comes from lack of clarity. Be it in business, relationships, or personal goals—clarity eliminates overthinking and sets the path forward.
“If you don’t define success for yourself, someone else will define it for you.”
2. Work Ethic Compounds
Success isn’t about working the hardest once—it’s about consistent action that compounds over time. Every decision, every habit, builds or breaks you.
3. Ego is the Enemy of Growth
Bartlett shares that ego blinds us to learning. The moment you think you know everything is the moment you stop growing. Humility is the path to evolution.
4. Emotional Regulation is a Superpower
Being able to manage your emotions in times of pressure or decision-making is one of the most valuable traits for any leader. He shares personal stories of mental health and emotional control.
5. Self-Perception is Self-Fulfilling
What you believe about yourself becomes your reality. If you see yourself as capable, you act accordingly. Change your self-image to change your life.
6. The Truth Will Set You Free
Authenticity is not only powerful in personal relationships but is a strategic business asset. Brands, leaders, and individuals who speak their truth build trust and influence.
Writing Style and Tone
Bartlett’s writing style is conversational, reflective, and motivating. He doesn’t position himself as a flawless guru, but as a real person sharing real stories and life lessons. His vulnerability draws the reader in, making the wisdom feel earned and applicable.
Emotional Intelligence and Mental Health
Unlike many business books, this one dives deeply into mental health. Bartlett discusses his struggles with depression, imposter syndrome, and therapy. He presents emotional intelligence as a critical part of success—not just a “soft” skill, but a survival skill.
Business and Leadership Lessons
- Hire for character over credentials.
- Trust is the cornerstone of brand value.
- Good communication prevents most business failures.
- Leadership is not about control but about clarity and connection.
Standout Quotes
- “Your life is a reflection of what you’ve tolerated.”
- “Success is not the result of avoiding failure, but using failure as a teacher.”
- “Your relationship with yourself sets the tone for every relationship in your life.”
Strengths of the Book
- Authentic and Vulnerable: Bartlett shares his failures and flaws.
- Actionable: Each law is supported by real-world application.
- Relevant Across Fields: Whether you’re in business, freelancing, or a creative field—these laws apply.
Criticisms
- Some repetition in messaging.
- Focuses more on mindset than tactical business strategies.
- Subjective experiences may not resonate with everyone.
Impact and Legacy
This book has become a bible for young entrepreneurs, creators, and professionals. It emphasizes long-term thinking, mental resilience, and the importance of values-driven leadership. It has helped redefine modern success—not as hustle culture, but as authentic and sustainable personal growth.
Who Should Read It?
- Entrepreneurs and startup founders
- Anyone struggling with self-doubt or direction
- Readers of self-help and business books
- Fans of the Diary of a CEO podcast
Final Verdict
The Diary of a CEO is a powerful blend of vulnerability, wisdom, and business insight. Steven Bartlett invites readers into the mind of a modern entrepreneur who has learned that success without self-awareness is meaningless. He doesn’t just offer advice—he offers a mirror for the reader to reflect, realign, and grow.
If you're seeking clarity, courage, and a holistic approach to success, this book is a must-read.
